Published Articles
Heathrow's Mobile Display Solutions Provide Dynamic Messaging in Terminals
Research shows that passengers feel most relaxed when they are informed, which is why signage, fixed and digital, is heavily used in airport terminal design. Yet there are times when one has to operate outside business-as-usual processes, where contingency situations may require a temporary change or redirection for passengers. This is difficult to achieve within a built environment, one that is set up for processing people quickly, and one not flexible enough to give passengers a multitude of different instructions.
So in early 2013, during a period of snowfall at Heathrow, flights were delayed so we deployed our usual temporary signage to keep passengers informed.
How Heathrow Launched an Easter Mobile App
This post is part 2 in a new series by the Heathrow Airport Innovation Team. In the previous post, Richard introduced the Heathrow innovation process; how we gather business challenges, score and prioritise them for trial projects. Today, we share a successful initiative that combines several smaller business challenges with innovative technology to produce a fully fledged passenger-facing, custom-made mobile app. The Easter Treasure Trail app enables families to play an interactive game using iBeacons. It uses location-based and context-aware services that were tested and launched in Heathrow Terminal 2.
This is How Heathrow Airport Innovates
In this new series by Heathrow Airport’s IT Innovation team, we will share with you how we operate and provide context as to why Heathrow Airport Holdings (HAL) formed an Airport IT Innovation team. Also, introduce our mission, goals and detail processes and practices. The posts will be written by different members of the Innovation department and we will go into detail about some of the initiatives we have been working on.