Published Articles
Heathrow's Mobile Display Solutions Provide Dynamic Messaging in Terminals
Research shows that passengers feel most relaxed when they are informed, which is why signage, fixed and digital, is heavily used in airport terminal design. Yet there are times when one has to operate outside business-as-usual processes, where contingency situations may require a temporary change or redirection for passengers. This is difficult to achieve within a built environment, one that is set up for processing people quickly, and one not flexible enough to give passengers a multitude of different instructions.
So in early 2013, during a period of snowfall at Heathrow, flights were delayed so we deployed our usual temporary signage to keep passengers informed.
How Heathrow Promotes Innovative Technology
This is the 3rd part of a new series by Heathrow Airport’s innovation team. Part 1 was How Heathrow Innovates and part 2 How Heathrow Launched an Easter App. It’s a good idea to read both to best understand how we work when it comes to technology innovation. Today, we’ll look at a process we internally call showcase which we used to launch a new digital game. This method is also used to collect ideas that may not arise from a challenge-gathering team session.
How Heathrow Launched an Easter Mobile App
This post is part 2 in a new series by the Heathrow Airport Innovation Team. In the previous post, Richard introduced the Heathrow innovation process; how we gather business challenges, score and prioritise them for trial projects. Today, we share a successful initiative that combines several smaller business challenges with innovative technology to produce a fully fledged passenger-facing, custom-made mobile app. The Easter Treasure Trail app enables families to play an interactive game using iBeacons. It uses location-based and context-aware services that were tested and launched in Heathrow Terminal 2.